In-car user interfaces were extremely simple in the past: Communication between the vehicle and the passengers/driver was facilitated by the steering wheel, pedals, and indicators – that’s all UX...
LIFE AT NNG
You’ve probably attended your fair share of trade shows while working in the auto industry. But, do you know what those feel like from the other side of the booth?
A product innovation strategy is important, but it will only be successful if implemented in the right way. We've had success with this, and we'd like to share our method with you.
It's difficult for a global company to communicate the specifics of a localized solution, but here's a perfect example with an automotive case study video.